Friday, February 03, 2006

Most Amazing Ad

So, since the Broncos didn't make the Superbowl this year - but ohhhh sooo close - I've been giving some thought to the game. It should be a good one and I'm gonna pull for the Steelers to win. But I've also been giving some thought to the Ads that are going to air this year. I don't know how much they'll cost the company for airtime, but you can bet it'll be a pretty penny! :)

That line of thought also jogged a memory of a GREAT car commercial - never seen over here in the US. It aired only in the UK and on the internet - where I saw it.

So this evening I did a quick Google search on it and wanted to list it here for you to check out if you've got a moment!

Honda Cog Commercial

Some interesting facts...

Remember the popular children’s board game, Mousetrap? The game centered on the ability of an assembly of levers, chutes and ramps to send a plastic trap over a toy mouse.

Segue to a $1 million commercial produced by Wieden+Kennedy UK for Honda. The spot, dubbed "Cog”, features 85 car parts linked in a mesmerizing symphony that culminates with the introduction of Honda's new Accord. No product shots; no Celine Dion; no warnings about professional drivers on closed courses. Just a collection of ball bearings, wiper blades, tires and mufflers seamlessly “interacting” with one another to form a true piece of art.

“Cog” took five months of production and design work before it was ready to be shot. And after 605 takes, the dominos fell as they were meant to.

2 comments:

Anonymous said...

That was a cool comercial I can see why it took so many takes. Also good of you to post the pics of the house. Looks like it will work well for you. What are you going to do with all the room. IT IS ABOUT THREE TIMES THE SIZE OF THE PLACE YOU HAVE BEEN IN FOR A YEAR? We're happy for you

The SSP said...

Yeah - I wish it was 3 times the size. It's 1800 sq ft, we've been living in 1600 sq ft and our Madisonville house was 1500. Not quite 3 times, but it'll be good to be in our own place again!!! :)